Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavioral design offers a new solution. Iris Bohnet shows that by de-biasing organizations instead of individuals, we can make smart changes that have big impacts—often at low cost and high speed.
Cimke: Business & Economics
The 10 ways to series provides advice, skills, and strategies to the readers for successfully negotiating different aspects of life. This book focuses on how to choose your career.
What’s the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke’s innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success.
What did Samuel Johnson, James Boswell, Dorothy Wordsworth, James Hogg and Robert Southey have in common? They all toured Scotland and left accounts of their experiences in Scottish inns, ale houses, taverns and hotels. Similarly, poets and writers from Robert Burns and Walter Scott to Ian Rankin and Irvine Welsh have left vivid descriptions of the pleasures and pains of Scottish drinking places. Pubs also provided public spaces for occupational groups to meet, for commercial transactions, for literary and cultural activities and for everyday life and work rituals such as births, marriages and deaths and events linked with the agricultural year.